Monday, September 19, 2011

Have You Hearst The News?

When readers go to their local newsagents and pick up a magazine, most people are not concerned with the company that publishes it. But earlier this year, in the UK, there were a few changes taking place behind the scenes, and some of the implications are beginning to filter through now. It's something many students need to be aware of, but if you're doing your market analysis properly, you should already have spotted some of these subtle changes.

Hachette Filipacchi, publisher of Elle, Elle Decoration, Psychologies and Red was bought by a company called the Hearst Corporation. Hearst also own the National Magazine Company, publishers of titles including Best, Company, Cosmopolitan, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, Prima and Reveal.

Hearst are now in the position where they can claim that their publications reach 33% of UK adult populations and 47% of the UK's women.

For those of you sending articles by post, check the Contents page for new contact details. Instead of addressing your letters to Best at the National Magazine Company you need to change it to Best at Hearst Magazines UK.

Those submitting and pitching by email will need to use new email addresses (although old email addresses will automatically re-direct for a while - but why not get it right first time?) Email addresses will be firstname.secondname@hearst.co.uk.

There have been a few casualties. She and Cosmopolitan Bride have ceased publication.

So, next time you buy a magazine you feel you are familiar with, just check out the contact details and confirm that you're using the correct company name or email address. It's a small detail, but small details matter.

Good luck.


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