Inside the back page of his monthly magazine was a sunny/cloudy column. Somebody would write a 300-word pessimistic outlook on life, and then someone else would counteract this with a 300-word optimistic version.
At the bottom of the page was his call for submissions - he asked writers to submit something suitable for one of the 300 word slots (either a pessimistic outlook, or an optimistic one) and someone from the editorial team would write the other pessimistic/optimistic angle. I had my piece published in the March issue. So what was it that the editor said that flabbergasted me?
How many freelance submissions do you think he'd received during the two year period (that's 24 issues)?
No wonder he was dropping the column. He was fed up of having to write it himself each month!
So the message is, don't dismiss any writing opportunity. If you see an editor calling for submissions at the bottom of a page, then give it a bloody go! Write something and send it off. You don't know how grateful the editor may be! And when you've done it once, do it again. Who knows where it may lead? The editor may ask you to write more things for the magazine.
The editor sitting on my sofa believed that many writers simply assumed that hundreds of other writers were sending material in. Don't fall for that assumption. If you do, you could find that the opportunity is taken away.