Thursday, February 28, 2008

Know Your Reader!

You stand more chance of getting published if you write with a specific reader in mind. It doesn't matter whether you are writing a letter, article, short story, novel, non-fiction book ... whatever. You need to know who you are talking too.

If you're writing for the magazine market, let me give you a sneaky little secret. Do a seach on the internet for the 'media pack' for the name of the magazine you're interested in writing for. They are often available as PDF files, which most computers can open particularly if you have Adobe's free reader programme (

A Media Pack is designed for advertisers, not writers, so it isn't all of interest to writers, but they have their uses. Let me give you an example. Eve magazine is a woman's magazine here in the UK and they have a media pack, which you can view online at

Go through and you will discover useful information about Eve readers including:

  • the magazine views itself as a 'truly, luxurious treat for intelligent, independent and stylish women in the 30s'
  • they are well educated, interested in personal development
  • 30% of its reader earn between £50,000 and £100,000 per annum
  • spend over £90 per month on beauty products
  • the magazine has 294,000 readers

The media pack also mentions a special website for their readers about cars

The average eve reader is 37 years old.

Wow - that's quite a lot of information. But already you can see that if the readers spend an average £90 per month on beauty products, then your "Ten Top Beauty Tips for under £2.50" clearly isn't going to fit.


Using media pack information is NOT a short cut to market analysis. A media pack WILL NOT tell you how long the average article is. It WILL NOT tell you which pages are open to freelance written material. It WILL NOT tell you how much they pay for reader's letters.

But used in conjunction with your own magazine analysis, they will help you gain a better understanding of who your reader is.

Here are some media packs for a range of UK magazines which may be of interest:

That should keep you busy!

Good luck.